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March 25, 2020
ZOCALO MAGAZINE
Organic skincare expert turns passion into successful businesses.
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June 17, 2016
Vogue Paris-World Wide Beauty
Indie Beauty: The Natural Beauty Initiative
By Carole Sabas of Vogue Paris
A beautician from Arizona, Kaelen Harwell’s range ticks all the beauty boxes, created using organic ingredients whislt delivering on quality. Her products are produced in small batches, to match her philosophy that ‘when your skin changes, you need to follow and adapt to its needs’. The only fragrances present come from natural peach, vanilla and aloe vera extracts and with serums, creams, toners and boosters, there is something for everyone and Kaelen is continuously releasing new products. Watch out for her upcoming antioxidising saffron face mask. -
June 16, 2016
Vain Hippie Review
Holy cocktail for your face! If you know me at all you already know I have a major love of fruit enzyme exfoliators. They are an amazingly gentle way to naturally remove dull dead skin without the harsh side effects that synthetic or stronger exfoliants can have on sensitive skin (like mine and plenty of my facial clients). Baby soft skin minus the irritation? Yes, please! That being said I am always on the hunt for more great products with fruit enzyme power. Enter my newest obsession: Kaelen Harwell products. I discovered this lovely Esthetician created, non-toxic, vegan, cruelty free, sustainably packaged, made in the U.S.A, organic and wild-crafted, results driven skin care line at Indie Beauty Expo LA for the 1st time.
Funny story… I actually saw Kaeleen while enjoying some of the lectures as she was sitting slightly in front of me a few chairs over and I thought, “damn, she has seriously lovely glowing skin”, having zero idea who she was at the time. 30 minutes later I am in Makeup Artist and Esthetician Utopia exploring all the amazing Indie Beauty booths and listening to a lovely gal tell me about the Kaelen Harwell Rejuvenating Pineapple Papaya Enzyme Masque when none other than the glowing gal I saw before walks over and is Kaelen. Ok sold, gimme that masque, gorgeous girl! They were both so sweet and full of information I seriously wanted the whole line, and still do, but I only resisted because I had given myself a 1 product limit from each line to try as much magic as possible.
So back to the Rejuventating Pineapple Papaya Enzyme Masque- it is lovely! I am wearing it as I type this and loving every minute knowing how nice I’ll be glowing once I remove it. It is a powder or masque with not only fruit enzyme but also kaolin clay for a double dose of skin tightening love for your pores.
You simply mix ½ tsp with a bit of liquid of your choice (I like using a rose hydrosol or coconut water personally) to form a thin paste and apply with a facial brush or your fingers to freshly cleansed skin. Leave it on for 10-15 minutes, remove thoroughly, pat dry, try to stop petting your now baby soft face and carry on with your regular serum/lotion/oil/cream routine. I use this masque twice a week or anytime my skin is feeling a little dull or dry.
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March 17, 2016
Meet your Maker / No. 1
from Mast
We are happy to introduce a new bi-monthly feature in our newsletter, Meet Your Maker. Here, you'll get the inside scoop on some of our favorite vendors and what rocks their worlds. We are also teaming up with some of Tucson's great photographers, who will be taking time to capture our vendors through their respective lenses; we will give you a little intro to each of them and their craft as well. Enjoy!
Kaelen Johnson
Founder of Pure Aesthetics Natural Skincare School & Kaelen Harwell Organic Skincare
Kaelen Johnson is a truly inspiring gal. She is an unstoppable business woman, and all around lovely lady. She somehow embodies both pure ambition with the sweetest humility and goodness. She recently launched her new, organically-harvested skincare line, Kaelen Harwell Natural Skincare, which we all use and love. We are honored to be carrying a selection of this fantastic line at MAST.Q: As a child, what seemed the most out of reach to you? How does it seem today?
A: I think I have to say being in charge of something i.e. running my own businesses. I love being my own boss but I still have a hard time when my employees call me their "boss". Although it's ultimately me that makes a final decision, I value my employees opinions and think it's important that they feel empowered too.
Q: What is 1 of the top 3 ethics that you abide by in your craft?
A: In this day and age we're subjected to many toxins. I feel it's so important to use high-quality ingredients that are free of carcinogens. It blows me away that in the US personal care ingredients are not more regulated.
Q: As you reflect, what has been the consistent theme in your life?
A: Perseverance. I don't give up easily.
Q: What continues to elude you?
A: Organization. A business advisor once saw my desk and said "oh I see you're a creative person."
Q: If you were not the founder of Pure Aesthetics Natural Skincare School and Kaelen Harwell Organic Skincare, what would you be?
A: A back up singer, if someone would hire me.
Q: What is the very first creation you remember making?
A: When I was a kid I used to like to make mud pies. I remember someone once told me that mud was good for your skin… I guess that inspired me to move from pies to masks.
Q: What are your top three necessities?
A: Au Natural lip gloss. Vegan food from Tumerico. Strawberry Synergy Kombucha.
Q: What have you been listening to while you work most recently?
A: Carla Morrison, Eleni Mandell, and David BowiePhotography by Sloane Ehnat, Film Photographer & Make-Up Artist specializing in intimate portraiture, personal and professional branding. Sloane is super excited about her newest project, exploring love and intimacy!
A beautician from Arizona, 
Holy cocktail for your face! If you know me at all you already know I have a major love of fruit enzyme exfoliators. They are an amazingly gentle way to naturally remove dull dead skin without the harsh side effects that synthetic or stronger exfoliants can have on sensitive skin (like mine and plenty of my facial clients). Baby soft skin minus the irritation? Yes, please! That being said I am always on the hunt for more great products with fruit enzyme power. Enter my newest obsession: Kaelen Harwell products. I discovered this lovely Esthetician created, non-toxic, vegan, cruelty free, sustainably packaged, made in the U.S.A, organic and wild-crafted, results driven skin care line at Indie Beauty Expo LA for the 1st time.